DAMAC Properties, the Dubai-based largest private sector real estate development company and luxury lifestyle provider, has decided to unveil its first project for holiday villas in Dubai, The Wildflower located at the prestigious ‘Earth community’ on the Jumeirah Golf Estates, at the Arabian Travel Market (ATM) 2007, the region's biggest and fastest growing travel and tourism exhibition in Dubai. The 112-villa development sets a hallmark of excellence with its beautifully spread out grass courses overlooking the Earth Golf Course designed by the legendary Greg Norman.

Peter Riddoch, CEO, DAMAC Properties, said, “The Arabian Travel Market is a very important stage to showcase our landmark projects, not only for Dubai residents but also for people visiting from other parts of the region. The massive real estate growth in the region is creating many new business opportunities. We at DAMAC feel that ATM is the right platform to capture a share of the tourism and leisure real estate market, both within the UAE as well as internationally”.

The Wildflower Villa project in Jumeirah Golf Estates will offer the ultimate in luxury and leisure lifestyle. The project exemplifies the artistic mastery of traditional architecture while venturing into a completely new dynamic arena of residential design. Visitors to the ATM can get the information about DAMAC’s real estate projects at stall TD 120 in Zabeel Hall at the Dubai International Convention and Exhibition Centre.