Popovo municipality is located in the northeastern part of the Republic of Bulgaria, in the Danubian Plain. Today Popovo is the centre of a municipality with well-structured economy, developed road transport, electric and gas-supply networks, efficiently operating telecommunication system. The most developed sectors include agriculture, live-stock breeding, wood-processing, light industry, trade and crafts. The investments in this sector under the SAPARD program exceed EURO 5 million for the past 2 years. The municipality successfully applied for, and implemented projects under programs financed by the UNDP, ISPA, Beautiful Bulgaria, and the American Agency for International Development. Efforts are mostly focused on participation in projects and investments for public works in the various settlements in the municipality.
Municipality of Popovo won an important project for developing of ecotourism last year. The building of an informative tourist center also started last year.  This spring, when the waters of Golyama River receded, constructors started work on the 15 km long route of the ecopath. The first two fountains are already built. Places for relaxation are being built near them. The water channel leading to the fulling-mill is the next thing to be finished. There will be also 10 wooden bridges across the river. There is going to be a parking lot at the beginning of the path, where people will be able to leave their cars. The landmarks will be accessible for people with injuries. So Golyama River is going to be a really attractive place for tourists.
Another serious step for making Popovo attractive to tourists is its participation in the tourist market. Popovo was included in the tourist catalogue of the market. Popovo has a great potential for turning into tourist place in Bulgaria.It is on the right track, but still there are things to work on. A proof for Popovo’s tourist success is the interest of many people.
There are also other things that make Popovo attractive place for tourism.
The fertile land, the well-preserved environment, the diverse fauna and historical landmarks are evenly spread across the entire territory of the municipality. 3,560,000 sq. m were set aside for the purposes of public recreation, including forest parks, water and fishing bases, tourist and hunting huts and great opportunities for developing alternative tourism. The first-rate hunting tourism facilities in the villages of Elenovo, Golyamo Gradishte and the Marinka Laka locality near the town Popovo are a major attraction for hunters from all over Europe. The development of tourism is favored by the woodlands around the villages of Goritsa, Dolets, Ivancha, Kovachevec, Palamartsa, Aprilovo. Old growth forests cover an extensive area in the southwest part of the municipality. The beautiful nature along the valley of Golyamata Reka and its clean water provide excellent conditions for weekend and fishing tourism.